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Jumping on the Kosas Concealer love train here! I’ve found a little trick to maximize its dewy finish and thought I’d share. Before application, I like to prep my skin with a hydrating primer – it really levels up that coveted ‘lit from within’ glow. As for the application itself, I swear by a damp beauty sponge; it helps to blend the concealer seamlessly into the skin without losing any of that radiance.
Remember to pat, not rub, as this keeps coverage intact and enhances the luminosity. Trust me, once you try this technique, you’ll never go back – it just makes this concealer shine (literally)! And guys, always remember patch testing every new product before slathering them all over your face – better safe than sorry.

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I’ve been lurking on this thread for a while and totally resonate with all of you praising the Kosas concealer! I personally love its natural finish, plus it takes care of my pesky under eye circles like a champ. But recently, I’ve noticed that it sometimes creases in fine lines after around 6 hours of wear, even when I use the Wayne Goss brush for application and set it with Laura Mercier Translucent Setting Powder. Do you think I’m doing something wrong or is there a good dupe out there that’s less prone to creasing but has the same awesome coverage? Any suggestions welcome!

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I could not agree more! The Huda Beauty concealer really does deliver on its promise of full coverage. I’ve found my perfect shade match in Creme Brulee, which is just right for my light-medium skin with neutral undertones. However, if you’re looking for a cheaper alternative, I’d highly recommend the Maybelline Fit Me Concealer. It’s practically a dupe for the Huda one in terms of coverage and longevity. Plus, it comes in a wide range of shades too! If you’re using either of these concealers, remember to set it with a loose powder to prevent creasing (I personally love the Laura Mercier translucent setting powder). As with all products, don’t forget to patch test first, especially if you have sensitive skin.

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